Rebranding sounds simple until it collides with habit. People recognize logos, packaging, and names without thinking, and even small changes can feel jarring when they interrupt that routine.

Dan Yessian has done songs for everything from Coca-Cola to Chevy, but along the way wrote and composed a Detroit commercial ...

Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

With the iconic jingle freshly back in mind, the Free Press spoke with its composer, Dan Yessian, who gave the backstory on ...

NASCAR today announced that Hardee's, the iconic American quick-service restaurant brand, is returning to the sport in a ...

NASCAR announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR. In addition to ...

A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in the UK ...

The ballet star talks about Nutcracker in Havana, his company of young Cubans dancing their way to a better life and ...

The ‘Hacks’ star leads the prebiotic beverage brand’s efforts to encourage soda drinkers to start the year with a healthier ...

While protein is still king, fiber is quickly on its heels as the next big functional ingredient, according to a Dataessential outlook. More than half of shoppers say consuming foods and beverages for ...

ElevenLabs is an AI audio company. It recently partnered with celebrities (including Minnelli) to launch the Iconic Voices ...

Heineken's new €45m global R&D Center in the Netherlands focuses on brewing innovation, consumer needs, and future brewing technologies, exemplified by products like Heineken 0.0 and Heineken 0.0 ...