The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.

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Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Procter & Gamble posted slightly higher revenue in its latest quarter as higher prices helped offset a decline in volumes.

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

P&G must "clearly depict the appropriate amount of toothpaste for children" on Crest packaging.

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