The chairman’s solution for the company’s challenges is to somehow expand the market Read more at The Business Times.

The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

It's the iconic Apple ad, the Ridley Scott-directed Macintosh spot that famously was shown first and once during the 1984 Super Bowl — except that's not quite true. You know it well — and if you don't ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...