OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before." ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...