The Denimachine was a marketing project that highlighted some iconic brands in the 1970s — Coca-Cola, Levi’s, Ford and Hot ...

The Denimachine was a marketing project that highlighted some iconic brands — Coca-Cola, Levi’s, Ford and Hot Rod magazine.

Vans were a big deal in the 1970s. Not any plain Jane vans. No, these were wild, customized numbers with cool colors and maybe shag carpeting and anything else the owners could dream up. It was a ...

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Dozens of Ford Econoline 150s were customized with Levi’s signature denim and Coca-Cola's signage in 1976.

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