Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Alphabet 's Google has moved beyond the search bar, positioning itself as the lead architect of "agentic commerce." In this ...

History shows voluntary safeguards fade as profits rise, risking a more persuasive new era of online advertising.

From OpenAI to Google, chatbots are exploring ads and shopping tools to boost revenue, sparking fears about conflicts of interest and user trust.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

Netflix's new romance drama, Finding Her Edge, has quickly become a binge-watch favourite. With all eight episodes now ...