Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

The imminent approach of the ball rollback may have just gotten a little less imminent.

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots. The post Titleist just made its ‘Fountain of Youth’ ball faster appeared ...

In terms of height, the sky's the limit—literally—as there are no restrictions. You might need a super tall flag on a hole ...

A golf ball rule stung major winner Brian Harman during the American Express. "Quite some time since I've seen that," an ...

Just a couple of days before the official launch, Bridgestone already has a PGA TOUR win in the column for the newest line of ...

The world No. 2 is eyeing another victory in the Middle East as his 2026 campaign gets rolling ...

New arrivals (not just a ball) come in the form of Scotty Cameron, Bettinardi and Cobra putters, plus details of a new deal ...

If you're distracted, lazy, or unintentional with your golf practice, top-ranked golf coach Christopher Smith has some ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.