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Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

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Connecticut is one of the worst states in the nation in which to start a business, according to a new study by WalletHub. The ...

India’s EVs are on the upswing but is the charging network ready? Read on to understand the technology and planning that ...

You should look for a “sell-through rate” of at least 60 to 70 percent within the first 30 days of a launch. If you reach this goal and have low return rates, it is usually safe to place a larger ...