Jeff Staple rewinds to a time before collabs were mainstream and big brands actually let outsiders behind the curtain. Hear how a simple brief from Nike to "make a New York Dunk" turned into a fight ...

Carlos Alcaraz called "fake news" on the rumors of him debuting a signature Nike logo during the ATP Finals, but also hinted ...

Carlos Alcaraz said a report that he would debut his signature Nike logo in November was "fake news," and that the release is ...

Gerry Farrell reflects on a lunch with Dan Wieden, Nike’s clashes with Adidas, and the suspicion that the Portland brand is ...

Michigan flaunts global Jumpman prestige while Maryland champions homegrown Under Armour, igniting a fierce brand battle in ...

Despite inflation, rising prices, and the omnipresent e-commerce ecosystem, a familiar Black Friday hustle was in the air at ...

World No. 1 Carlos Alcaraz’s 2025 season may have come to an abrupt end due to the hamstring injury he sustained in Turin, ...

The Cavs are wearing orange uniforms as their new NBA City Edition uniform. It's in partnership with the Cleveland Metroparks ...

The Eagles will wear their hearts on their feet during Weeks 12 and 13 as they lace up for My Cause, My Cleats. Here are the ...

Keep reading, and as ever, hit that follow button and open The Sole Supplier app for the freshest news and drops in the world ...

December is serving up a last minute flurry of absolute fire, bringing some awesome trainers to your rotation before the year ...

Hot on the heels of inking a landmark deal with Nike, US managing director Ged Tarpey explains how the creator-powered football startup, backed by Ronaldinho, Usain Bolt and Kai Cenat, plans to fuse ...