Can sustainable fashion in India scale beyond a niche? Explore the business case, startup impact, and the real cost of fast ...

Godrej Properties used a phased rollout of digital outreach, hyperlocal activations, roadshows and a drone-laser show to ...

The Biscoff Betrayal explores how global brands risk losing authenticity when adapting to new markets, examining brand ...

Brand case studies are a powerful method to record marketing history. Practitioners of marketing can gain practical insights into consumer behaviour, market dynamics and brand strategy. New case ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Hemachandran Kannan is director of the AI Research Centre at Woxsen University and Raul Villamarin Rodriguez is ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Cummins India's 'REDEFINE 2025' case study competition concluded with IIM Ranchi's Team Crow clinching the top spot. Focusing on the energy shift, the event saw immense participation from top ...