Godrej Properties used a phased rollout of digital outreach, hyperlocal activations, roadshows and a drone-laser show to ...

Can sustainable fashion in India scale beyond a niche? Explore the business case, startup impact, and the real cost of fast ...

In today’s In the Spotlight feature, we speak with Vivek Sabarwal, Head - Marketing & PR, Woodland shares his career journey, ...

The Biscoff Betrayal explores how global brands risk losing authenticity when adapting to new markets, examining brand ...

PRCAI relaunches its popular Accreditation in Public Relations certification to test, certify and validate high-quality young ...

Industry observers note that Lallantop’s success was not just a function of individual leadership, but also of the India Today Group’s strategic vision ...

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

How legacy news media is bridging the audience gap created by declining trust in institutional media and the rise of content ...

Video gaming cafés and arenas, and access to career counselling and mentorship are some of the factors that can drive esports ...

In a market that's flooded with misconceptions, mislabelling and misinterpretations, Orika is rewriting the script with its ...

To empower young innovators, ignite creativity, and translate bold ideas into technology-driven, real-world solutions, ...

How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is ...