LEGO reveals the price, piece count, and shows off the design of the upcoming Legend of Zelda set from Ocarina of Time.

The latest leak about the upcoming LEGO Legend of Zelda set confirm piece count and release date, as well as a very important ...

As we look ahead to 2026 and beyond, the brands that will win are those that understand scarcity, storytelling, and community -- not just scale." Highlights from StockX's 2026 Current Culture Index ...

These video game LEGO sets used to be readily available, but now they're selling for more than double their original retail ...

Black Hills Special Services Cooperative is hosting the FIRST LEGO League state championship Saturday, Jan. 24 at Memorial ...

Formula 1 fans should be ready to add another LEGO Icons set to their shelves as details of a Michael Schumacher Ferrari F2004 set have leaked ahead of its release. The LEGO Icons F1 sets include an ...

With WNBA expanding, the sports endorsements are shifting the modern landscape. From sports drinks and sneakers deals to partnerships that actually reflect a player's personality, this shift shows a ...

Paige Bueckers continues to expand her footprint well beyond the court. The Dallas Wings guard officially joined the LEGO family this week, adding another major brand partnership to a busy and ...

The ultimate hypercar toy for kids and grown-ups alike.

Bugatti and LEGO expand their partnership with two new hypercar-inspired sets, bringing performance design to builders worldwide.