IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. "OM SDK gave buyers standardized, consistent measurement metrics ...
To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards Roadmap” on Jan. 28 at 11 a.m. Eastern. A series of in-person workshops and ...
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