IIM Ahmedabad report deep dives into the television landscape in India and various demographic patterns that are shaping its ...
Rising incomes and improving literacy rates, particularly in rural and lower-income regions, and rising internet penetration to drive TV viewer numbers, says report by IIMA Professors Viswanath ...
India's television audience is projected to reach nearly 1 billion viewers by 2029, driven by rising incomes, literacy, and ...
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