If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Any vendor producing items with the UAB name, logos, or marks is required to have a license with CL (UAB’s licensing partner) ...

My company's biggest breakthroughs came not from technology or capital, but from building a team rooted in ownership, ...

Sport often presents you with ethical quandaries, particularly when it comes to the ownership of teams: are you being true to ...

The second day of Davos features discussions on AI, EVs, and more. Speakers include Microsoft's Satya Nadella and ...

Reds can tag video frame-by-frame with AI-based ML-as-a-service to get rapid search and “hyper-personalisation” of footage for fan engagement and partner content.

Ever since Succession dominated the airwaves with its ludicrously capacious handbag and an even more ludicrously priced Loro ...

The ad for Frontline flea treatment features, at first glance, a dog itching itself in an attempt to rid itself of dozens of ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

With billions of active users across TikTok, Instagram, YouTube and other social media platforms, cutting down on screen time ...

The technology provides assistance for everything from data crunching to taking reservations and learning about new dishes.