Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Opinions expressed by Entrepreneur contributors are their own. Different audiences have distinct needs. Running seven ...

Analysts expect a significant oil glut through early 2026, with inventories rising and prices forecast to average below $60 per barrel. While 2026 looks oversupplied, the futures curve and shifting ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

ABSTRACT: Public trust in disaster preparedness is a fragile but essential element of effective risk management, especially when government budget allocations appear misaligned with actual mitigation ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The global electric motors market is projected to reach USD 37.0 billion by 2035, up from USD 21.3 billion in 2025, growing at a CAGR of 5.7%. This steady yet accelerating growth highlights the rising ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...