The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

OmniOn Power™ (OmniOn) has announced the appointment of Philip Zuk as its new Senior Vice President and General Manager of its AI and Data Center business. With more than 25 years of experience in the ...

Founders usually brace for competition from better products or bigger teams. What they rarely see coming is losing visibility ...

Boarding a plane has become ‘elitist,’ passengers say — but airlines profit off premium travelers paying for priority status ...

Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...

WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn) ...

The era of ‘bigger is better’ in B2B marketing is officially over. Across the Middle East, brands are rapidly shifting from ...

Hiring an executive assistant (EA) should be a strategic decision. Yet the process often begins with the thought, “I just ...

Top executives at the nation's largest bank spoke Tuesday about shifting dynamics in the credit card business, Federal ...

Advantage | The Authority Company And UK Business Publishing Powerhouse Rethink Press Join Forces, Expanding Global Authority ...

Software company Anthropic agreed to a landmark $1.5 billion settlement last fall after using pirated works to train its ...