‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

McDonald’s is facing a lawsuit over its iconic McRib sandwich for allegedly misleading marketing. The fast-food giant has, ...

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

When McDonald’s launched a brief food safety ad at the end of 2024, it raised eyebrows in an industry that typically avoids such topics — especially after an E. coli outbreak tied to Quarter Pounders ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...