Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for ...

Describing LinkedIn as a “holistic marketing engine”, the B2B SaaS firm’s focus on social has paid off in lead generation and brand awareness.

Following the launch of the inaugural Content 360 Awards in Singapore last week, MARKETING-INTERACTIVE is proud to unveil the distinguished jury panel set to evaluate the region's best content work.

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...

The reality of business is that we have to be strongly data driven as consumer lifestyles are constantly changing and ...

Marketing spends are rising. Sales pipelines are not always keeping up. In many sectors, brands are discovering that visibility alone is no longer enough. Show Full Article It is in this context that ...

The retailer is trying to attract more store and website visits as the U.S. housing market remains sluggish and customers ...

Davos 2026 marked the first time tourism took the main stage, with world leaders spotlighting it as a driver of diplomacy ...

Joseph Pappalardo ’18 joined the college as associate director of media planning Dec. 1. During his time as a student at ...

In part two of this Industry Insights roundtable, industry leaders focus on where vendors are uniquely positioned to close ...