Wisconsin's 10-year contract renewal with Under Armour includes some provisions that could help the Badgers be more competitive in NIL.

Under Armour’s updated outfitter agreement with the University of Wisconsin now places Badgers women’s basketball on essentially the same contractual plane as the men. The new deal, set to take effect ...

The baseball player had said over the weekend that he was a "free agent" in terms of his footwear and apparel.

Steph Curry continued to enjoy his sneaker free agent status on Sunday by showing love to Caitlin Clark by donning the NBA's ...

Proceedings began with a Nike honcho mispronouncing as Steph-On the name of somebody who’d recently dropped 54 points on the ...

Stephen Curry explained the viral moment where Collin Sexton followed him into the backcourt, revealing it was intentional.

Stephen Curry seemingly paid homage to the NBA career of his father, Dell Curry, with his sneaker choice prior to the Golden ...

Since Steph Curry‘s breakup with Under Armour, his feet have become the exhibition venue for sneakers. The Golden State ...

And for WSSU, it feels like something that has been building for years — finally arriving, together, all at once. The post HBCU basketball’s cinderella story coming together at WSSU appeared first on ...

Stephen Curry has remained without a shoe deal since mutually agreeing to part ways with Under Armour in November, and it seems that the Golden State ...

Golden State Warriors point guard Stephen Curry wore Deion Sanders and Caitlin Clark's Nike sneakers against the Atlanta ...

Caitlin Clark revealed unreleased details about her impending Nike signature shoes on the latest episode of the New Heights.