A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...

LAS VEGAS--(BUSINESS WIRE)--6sense®, the leading platform revolutionizing B2B revenue generation, today announced the release of its annual 2024 Buyer Experience Report. Produced by the 6sense ...

Firmable, APAC's leading AI sales intelligence platform, has launched search intent signals to help sales teams at B2B ...

Yoav Kutner is the Co-Founder and CEO of OroCommerce, a B2B-focused commerce platform for manufacturers, wholesalers and distributors. If you believe the industry headlines, digital commerce in B2B is ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

Oftentimes, B2B buyers have a list of vendors in mind before they’ve even started the purchase process. So how can brands make sure they’re on that list and increase their chances of winning the deal?