Meal replacement giant Huel will see products hit UK supermarkets after revealing a sharp jump in profits. James McMaster, chief executive of Huel, said the company is taking a “firmly omnichannel” approach in order to keep growing sales.

Huel's profit has surged as it exceeded £200m in sales, fueled by product expansion and increased retail presence.

The nutrition brand, which is backed by actor Idris Elba and entrepreneur Steven Bartlett, has reported record sales as a profit almost tripled during its latest financial year

Huel's sales for the 2024 financial year surged past £200m for the first time, as its profits more than tripled to £13.8m in the year. It also completed construction of its in-house manufacturing facility in Milton Keynes.

Huel profits almost triple as products hit more UK stores - The food, drink and nutrition business reported a pre-tax profit of £13.8 million for the year to July, up 194% on the previous year.