Ahead of the 98th Macy’s Thanksgiving Day Parade, creative director Brendan Kennedy gives TODAY a first look at some of 2024’s new parade floats, from the wilderness in the Bronx Zoo to the candy cosmos of the Haribo float.

Each year, a new set of floats is conceived and crafted by the incredible artisans of Macy's Parade Studio in Moonachie, New Jersey.

What better way to start Thanksgiving? The post The 2024 Macy’s Thanksgiving Day Parade: How To Watch & What To Expect first appeared on Her Campus.

The UMass-Amherst marching band have been invited to perform in the 98th Annual Macy's Thanksgiving Day Parade, one of only four university marching bands selected for this year's parade.

Pain, Idina Menzel and more are among the stacked list of performers for the 2024 Macy's Thanksgiving Day Parade on Nov. 28. See the full lineup.

It takes 18 months, over 5,000 volunteers, 22 floats, 17 giant balloons, 700+ clowns, and thousands of hours to bring Macy’s Thanksgiving Parade magic to 2.5 miles of fans.

E.A. Kahane was hooked on the Macy’s Thanksgiving Day Parade long before she saw it in person. The native New Yorker and a group of friends gathered annually at West 72nd Street and Central Park West the night before to watch the parade’s beloved oversized balloons being inflated.

One of the most important annual holiday traditions is waking up early on Thanksgiving Day to start (or continue) prepping the family meal while watching the vibrant floats in the Macy’s Thanksgiving Day Parade go by.

If you’re going to be grievously injured, I can’t recommend enough not having it be caused by a balloon. Doubly so if the balloon in question is shaped like the Boss Baby. Despite everyone truly having you in their prayers,