Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.

Ayisha Yousef has over a decade of experience in performance marketing. She has led Search activity for brands including ...