In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI ...

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...

Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it now holds 66% of the ...

Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...