Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The UK’s commercial radio industry finds itself in a healthier position than its peers in other countries, with growth in both advertising investment and audience size. The latest RAJAR figures for ...

The European beverage industry is undergoing a transformative shift, driven by health-conscious consumers, innovative products, and sustainability trends, and is unlocking a wealth of untapped ...

This EssenceMediacom piece discusses how to build brands by focusing on functional benefits at a time when Chinese consumers' brand loyalty has dropped to its lowest level in recent history. Amid the ...