Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

West Virginia is the latest state to propose legislation that could interfere with the NCAA’s legal rights to enforce ...

Affleck and Damon previously teamed up on Amazon film 'Air'. Damon played Nike employee Sonny Vaccaro in the movie, and Affleck directed and co-starred. The biographical film followed Vaccaro's ...

Sonny Vaccaro, who was responsible for Bryant signing with Adidas in 1996, once revealed that he knew the Nets were the team most interested in drafting the teenager among those who were going ...

A shining star Sonny Vaccaro called Clark brilliant and charismatic, and told TMZ, "she should have gotten a piece of everything, like Michael Jordan." Of course, had Nike committed to Clark in the ...

Films about the success of famous brands inspire and motivate us to achieve great goals. They tell stories that impress not ...