In holiday tradition, the British Arrows began its annual run at the Walker Art Center Friday. Through Jan. 3, capacity ...

As the Australian summer unfolds, many businesses face a perplexing challenge: millions of dollars in advertising budgets are ...

AI lets advertisers test hundreds of ad variations in minutes, accelerating feedback loops, improving emotional resonance and ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

The Association of Advertising Agencies of Nigeria (AAAN) has announced that the 2025 LAIF Creative Conference will take ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

To generate real ROI, you must understand where your audience engages, which formats align with your message and how each ...

Time for your weekly edition of the Defector Funbag. Got something on your mind? Email the Funbag. You can also read Drew over at SFGATE, and buy Drew’s books while you’re at it. Today, we’re talking ...

She joins from Ogilvy, where she worked for 17 years, most recently as North America president of PR, social and influence.

Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home ...

Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for ...