My long-term collaborator, professor Charles Spence from the Crossmodal Laboratory in Oxford, told me his neuroscience ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...

Editor’s note: Every year, hundreds of undergraduates at the University of Delaware pursue research under the guidance of a faculty mentor, especially during the summer months. Such experiences ...

Of the two psychic games which Psychologist Joseph Banks Rhine introduced to science—Extra-Sensory Perception (card-guessing) and Psychokinesis (crap-shooting)—psychologists have found crapshooting ...

The cerebral cortex processes sensory information via a complex network of neural connections. How are these signals modulated to refine perception? A team from the University of Geneva (UNIGE) has ...

COPENHAGEN, May 12 (Reuters) - Global perceptions of the United States have deteriorated across the world over the past year and are now worse than views of China, according to an annual study of ...

Visual elements profoundly impact player engagement and emotional responses during gaming sessions. Graphics quality, animations, and special effects create immediate impressions that can determine ...

A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...

The CIA claimed to have confirmed the existence of the Ark of the Covenant by way of remote viewing — aka extra sensory perception or ESP — alleging the mysterious and sacred object is guarded by ...

“To doubt everything or to believe everything are two equally convenient solutions; both dispense with the necessity of reflection.”—Henri Poincaré The feeling of timelessness is commonly reported in ...

AI could soon not only mimic our personality, but go out and act on our behalf. There are some things we need to sort out before then. This story is from The Algorithm, our weekly newsletter on AI. To ...