This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

Nike ( NKE +0.51%) is still the largest athletic wear company in the world, and the largest apparel company of any type in ...

Why nostalgia ruled marketing in 2025—and how brands made the old feel new again.

When a lesser-known brand collaborates with a larger brand, well-perceived brand or an “it-brand,” the lesser-known brand is ...

After years insisting it wasn’t interested in the creator economy, Netflix is diving into video podcasts with both original and acquired content.

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Wall Street hopes Dick's Sporting Goods on Tuesday will provide details on its strategy for Foot Locker, and what the ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and performance, its historical strengths. The company is reorganizing around sport ...

AI video allows anyone to produce polished content on demand. What once required crews, budgets and weeks of production can now be generated in minutes. With an avalanche of professional-looking ...

Lining shoes with Gore-Tex can only get you so far. And yet it remains one of the most consistent strategies among shoemakers to “winterize” popular models. Nike took a different approach with the ...

Buyers say these $190 Nike Air Max sneakers are “absolutely amazing,” and right now you can get them for just $112. Move fast, because this is a “limited time” deal. Athlon Sports aims to feature only ...

Nike (NKE) reported its fiscal first quarter results on Tuesday after market close. Its results beat expectations as the sneaker giant navigates a major turnaround strategy under CEO Elliott Hill, who ...