More retailers are offering discounts around the same time as Amazon's Prime Day. Dollar General, REI, and Kohl's have their own July sales in 2025.

Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company’s 20th anniversary. Over the years, it’s expanded into a 48-hour event, but this year it’s getting another extension: Amazon Prime Day 2025 will be four days long.

Amazon Prime Day 2025 starts on Tuesday, July 8, but shoppers can already score early deals. We rounded up early Prime Day deals on Apple AirPods, Dyson vacuums, Coach bags, New Balance sneakers, and more coveted finds for up to 80 percent off.