These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Mattel is bringing one of Hasbro’s most iconic properties to its MEGA Construx line with the release of the G.I. JOE Skystriker XP-14F vs. COBRA H.I.S.S. building set, which features the two iconic ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel has released a new doll honoring prima ballerina Maria Tallchief. 2News Oklahoma's Isabel Flores spoke to Tallchief's ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...