The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. While researching my upcoming book, ...

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined ...

In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take a moment to breathe before the next wave ...

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one ...

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec.

Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.

Most of your best buying signals show up late in the sales cycle, but they’re invisible if the right contacts never make it into your CRM.

Data-driven marketing is today’s norm. The vast majority of digital display ads this year — 73 percent, according to recent eMarketer forecasts — will be purchased programmatically and incorporate ...

It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it’s no longer the ...

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third ...

Turn data into growth. Learn how marketing analytics tracks performance, reveals insights, and drives smarter decisions across all your campaigns. Marketing analytics shows you which campaigns ...

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with ...