Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly ...
In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...
Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...
2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...
Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...
Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...
Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...
Looking at the latest stats surrounding sustainability, 74% of ad businesses say it’s non-negotiable, and a critical part of their strategy. Yet, sustainability is also ranked as the second biggest ...
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) ...
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