Sonny Vacaro, Reedley College alum and shoe marketing legend, writes new book
Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.
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In 'Legends and Soles,' sports marketer Sonny Vaccis' remarkable career unveiled
The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.
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Jordan, LeBron Nike v Adidas Opera Lights Sonny Vaccaro's Life Story
He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...
West Virginia Joins States Fighting NCAA NIL Pay Rules
West Virginia is the latest state to propose legislation that could interfere with the NCAA’s legal rights to enforce ...