PrimePulse - Branding & Marketing. on Instagram: "The Japanese really know how to turn anything into great storytelling 😂 This commercial by Tsuruya — yes, for roofing tiles — looks like a full-blown dramatic movie scene. Hundreds of people holding on to each other, battling wind, fire, and chaos... all to show one thing: their tiles stick together, no matter what. It’s over the top, it’s hilarious - and it works. Because when an ad makes you laugh and remember the product, that’s brilliant mar